#caughtonNestCam
As a 24/7 live streaming camera, Nest Cam users were capturing candid and spontaneous clips that for us, was marketing gold as proof of our product. I kickstarted our user generated Nest Cam program to house our user generated content under a shared hashtag.
The content allowed us to react to real time events across social and digital in a unique way; from the Super Bowl to the Oscars to our now annual end of year wrap-up film. And others began to take notice too. Here are a few of my favorite pieces from our #caughtonNestCam reserves.
2015 caught on Nest Cam.
Results: 3 million+ views across Facebook / YouTube content.
All footage was captured and submitted to us by actual Nest Cam owners. Home had a big year. So we made a little movie about it. Relive 2015 #caughtonNestCam.
The big game, caught on Nest Cam.
Results: 500k+ views across all social channels. 26% increase in awareness for Nest Cam.
The Big Game means even bigger reactions. Thanks for submitting your best game day clips, Nest Cam owners. If you're a Nest Cam owner , submit your best clips here: https://nest.com/submit-clip/ And for those interested in Nest Cam, learn more here: http://bit.ly/20GxzZN
Snowzilla, caught on Nest Cam.
Results: 250k+ views across content.
Nest Thermostat, on. Nest Cam timelapse, go. 24+ hours of Snowzilla in under a minute. Nest Cam owners, send us your best timelapses and stay warm out there: http://bit.ly/1S7hjwb