#caughtonNestCam
As a 24/7 live streaming camera, Nest Cam users were capturing candid and spontaneous clips that for us, was marketing gold as proof of our product. I kickstarted our user generated Nest Cam program to house our user generated content under a shared hashtag.
The content allowed us to react to real time events across social and digital in a unique way; from the Super Bowl to the Oscars to our now annual end of year wrap-up film. And others began to take notice too. Here are a few of my favorite pieces from our #caughtonNestCam reserves.
2015 caught on Nest Cam.
Results: 3 million+ views across Facebook / YouTube content.
The big game, caught on Nest Cam.
Results: 500k+ views across all social channels. 26% increase in awareness for Nest Cam.
Snowzilla, caught on Nest Cam.
Results: 250k+ views across content.
