Mystery Solved
For the launch of Nest Cam Outdoor, we wanted to bring a new security camera to market with a not so scary "security" campaign. Mystery Solved showcased the variety of outrageous mysteries that a Nest Cam Outdoor can help solve.
I led the digital / social activation of the campaign, which showcased these very outrageous scenarios through a variety of quick, short video vignettes all shot on a Nest Cam Outdoor. The videos have captured over 3M+ total views across our owned channels to date, with additional earned impressions across press & other influencer channels.
