Nest Cam Outdoor — Spencer Davis

Mystery Solved

For the launch of Nest Cam Outdoor, we wanted to bring a new security camera to market with a not so scary "security" campaign. Mystery Solved showcased the variety of outrageous mysteries that a Nest Cam Outdoor can help solve.

What's the point of a security camera if you don't see everything that happened? Unlike other cameras, Nest Cam records 24/7 - so no mystery goes unsolved. To celebrate the launch of the new Nest Cam Outdoor, we're dramatizing this with a fun, integrated idea that stokes curiosity and conversation.

I led the digital / social activation of the campaign, which showcased these very outrageous scenarios through a variety of quick, short video vignettes all shot on a Nest Cam Outdoor. The videos have captured over 3M+ total views across our owned channels to date, with additional earned impressions across press & other influencer channels.

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Carpooling = good. Car in pool = bad.

Grounded for life.