Nest / YouTube — Spencer Davis

Nest Cam x YouTube Creators

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Product unboxing videos are becoming increasingly popular. And I feel as a brand, it's becoming harder and harder to stand out. At the 2016 YouTube Creator Summit, we created custom Nest Cam boxes to gift to all 140 of their top Creators in attendance. Inside each box, was a one-line vignette of the creators face, crafted by Christopher Louis Quibe (https://www.behance.net/quibe). We wanted to do something that would feel a little more unique, and special to them.

There was no guarantee we'd get anything in return for gifting these boxes. But it was cool to see Creators start posting about them on our social channels. And slowly but surely, videos started to roll in featuring Nest Cam. This one, from Unbox Therapy, has just under 1M views to date.