New colors for the Nest Learning Thermostat
We were launching 3 new colors for the Nest Learning Thermostat. In order to bring excitement for the new colors on our oldest product, I worked with 10 influencers to showcase the thermostat in their own voice. I hired the influencers based on their own unique style and play with color. And asked them to share their work with their fans. We (Nest) reshared the content as well, driving interest and awareness for the new colors across our owned channels. Here are a few of my favorite photos from the project.
The program drove 10M+ impressions across the content.
With 205k+ engagements across the influencer content (equal to 89% of total engagements on @Nest in 2016).
And a 7.5x higher engagement rate vs. Nest averages across all content.
